Packaging Design and Trade Mark of Lanting Products Using Kansei Engineering Method and Kano Model: A Case Study

Azmi Hanifah; Katon Muhammad; Heri Irawan; Hasyim Asyari; Satrio Prima Daru

doi:10.55927/w3xfmd08

Authors

Azmi Hanifah Department of Industrial Engineering, Jenderal Soedirman University, Purbalingga Author
Katon Muhammad Department of Industrial Engineering, Jenderal Soedirman University, Purbalingga Author
Heri Irawan Department of Industrial Engineering, Jenderal Soedirman University, Purbalingga Author
Hasyim Asyari Department of Industrial Engineering, Jenderal Soedirman University, Purbalingga Author
Satrio Prima Daru Department of Industrial Engineering, Jenderal Soedirman University, Purbalingga Author

DOI:

https://doi.org/10.55927/w3xfmd08

Keywords:

Kano Model, Kansei Engineering, Lanting, Packaging

Abstract

The high number of snack MSMEs creates intense competition, requiring product innovation, particularly in packaging, which plays a crucial role in marketing and adding value. This research aims to design packaging and a trademark for Mrs. Tuti's Lanting MSME according to consumer desires by integrating the Kansei Engineering method with the Kano Model. The study identified 8 prioritized Kansei words: reliable (worse -0.90), informative (worse -0.88), there is a logo (worse -0.86), attractive (better 0.51), practical (better 0.50), unique (better 0.48), colorful (worse -0.85), and simple (worse -0.76). The final design proposal utilizes aluminum foil material (chosen by 78.4% of respondents), a specific color scheme (34%), and a preferred logo (59.8%), resulting in a design that meets prioritized consumer emotional needs

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