Analysis of Student Needs Related to the Digital Economics Course Learning Model Based on Project Based Learning (Pjbl) for Strengthening Student Digital Business Competence
DOI:
https://doi.org/10.55927/5ctfdk06Keywords:
Digital Economy, Project-Based Learning, Digital Business Competencies, Needs Analysis, StudentsAbstract
The rapid development of digital technology has transformed various aspects of human life, including education and business. Higher education institutions are expected to produce graduates who possess digital competencies and are capable of adapting to the changes brought about by the Industrial Revolution 4.0 and Society 5.0 era. One of the courses that plays a significant role in equipping students with these competencies is the Digital Economics course. However, learning activities that are still predominantly based on lecture methods provide students with limited practical experience in developing digital business skills. Therefore, there is a need for a learning model that effectively integrates theoretical knowledge with practical application. This study aims to analyze students' needs regarding the development of a Project-Based Learning (PjBL)-based Digital Economics learning model to strengthen their digital business competencies. The research employed a quantitative descriptive approach involving 120 students who had completed the Digital Economics course as respondents. The findings indicate that 91.3% of students prefer project-based learning involving real-world projects, 91.42% emphasize the importance of integrating digital technology into the learning process, and 91.6% consider digital business competencies to be essential for their future careers. These findings suggest that the development of a Project-Based Learning (PjBL)-based instructional model is highly necessary to enhance students' digital business competencies
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Copyright (c) 2026 Sri Wahyuni, Stevani, Jimi Ronald, Vivina Eprillison, Riri Annisa (Author)
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