Analysis of Mandatory Recruitment Policy for Local People in Improving the Welfare of Local Communities in The Hotel Industry (Case Study at Santrian Hotel, Sanur Village, South Denpasar District, Denpasar City, Bali Province)

Abstract

Tourism growth in Bali continues to increase, but has not been matched by the maximum inclusion of the local workforce. In fact, positions for Balinese workers in the tourism industry, particularly hotels, remain limited. Professional workers, such as those at the general manager level in Bali, are largely dominated by outsiders. Balinese workers in the tourism sector have a low bargaining position in terms of placement or positions. In an effort to improve the welfare of the local community, various employment policies have been implemented, one of which is the mandatory recruitment of local people in the hotel industry. This policy aims to provide broader employment opportunities for local residents, increase workforce competitiveness, and support the regional economy. Hotel Puri Santrian, one of the star-rated hotels in Bali, has implemented this policy as a form of contribution to the local community. However, the effectiveness of this policy still requires further study to determine the extent of its impact on the welfare of the local community, both from an economic and social perspective, and on the professionalism of the workforce